Kid Cudi is lending his creativity to Beck's Beer. The rapper is among six artists the beer brand has selected to design labels for their bottles.
In a video on YouTube page for Beck's, Cudi explains that he signed on with Beck's Art Labels project because he wanted to align himself with a brand and "do something cool." Cudi's label features a bright orange outline of a person set against a series of concentric circles.
Other artists who are taking part in this year's Beck's Art Labels project are fashion designer Marc Ecko, artist and musician Willis Earl Beal, photographer William Hundley, artists The Date Farmers and the interactive digital duo TM Sisters.