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24hrs: iHeartRadio On The Verge Artist

Nobody saw it coming, but thatā€™s usually the way it goes with every revolution.

In 2016, a new musical wave began to quietly build under just a nameā€”24hrs As songs like ā€œTime,ā€ ā€œU Know,ā€ ā€œBack For Me,ā€ and ā€œDeependā€ generated millions of Soundcloud plays in a few monthsā€™ time, chatter erupted throughout the worlds of hip-hop and R&B. Who was behind that mysterious social media moniker? Was it an established artist trolling the system or a brand-new voice breaking through?

As for the latter question, it turned out to be a little bit of both. The man born Robert Davis and previously known as the rapper Royce Rizzy decided to flip the script, re-envisioning his sound, style, and even his nameā€¦

Ā ā€œI needed a fresh start,ā€ he exclaims. ā€œI didnā€™t want anyone to judge me based on my past incarnation. I decided to find a different name, reinvent myself, rebirth who I am, and change everything from the content to the type of music. I wanted people to love the music before they had a chance to find out my identity or see me. There was nothing else, so they had to give it an honest ear. I put those first four songs out without telling anyone.ā€Before hitting the road on a 44-date 2017 tour with Blackbear, 24HRS holed up in Hollywoodā€™s Paramount Recording Studio to record his Night Shift EP over the course of just seven days. Powered by his seismic vocal delivery, towering falsetto, and a knack for arranging seductively dark beats, the eight-song set illustrates every facet of his dynamic presence.

ā€œI needed a project to go on tour, so I decided to stay up every night for a week and make all of these records,ā€ Twenty explains. ā€œI tried to slow down a little bit and really think about what I was doing. Itā€™s 2017 meets early 2000s R&B.ā€Produced by Hit-Boy [Jay-Z, Kanye West, Eminem], the first single ā€œWhat You Likeā€ [feat. Wiz Khalifa & Ty Dolla $ign] instantly racked up 2.4 million Soundcloud plays. Over iridescent beats, his neon croon takes hold between fiery guest spots from Ty and Wiz.

ā€œItā€™s the summer anthem for the world,ā€ he grins.

From the airy ā€œreal R&Bā€ of opener ā€œFAVORITEā€ to the trap-inspired boom of ā€œADDRESS,ā€ Night Shift could be the perfect soundtrack to any evening worldwide from the artistā€™s birthplace of Oakland all the way to Tokyoā€”the site of his high school.

In the end, 24HRS knows exactly who he is, and thatā€™s why he has the power to change the game.

ā€œIā€™m finally comfortable and confident in myself,ā€ he leaves off. ā€œIā€™ve been through a lot, and I want to show people they can be whatever they want to be in life. Iā€™m living proof.ā€


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