She's "amicably" divorcing her Ivy Park brand from the athletic-wear giant.
Photo: Getty Images Europe
Beyonce has revealed she's going through an amicable divorce -- from Adidas.
Reps for Bey's Ivy Park brand have confirmed that the company is no longer a part of the athletic apparel giant's family, There's been talk of "creative differences," but this was really about the bottom line: Sales of Ivy Park fell more than 50% last year, plummeting to $40 million -- far short of the $250 million Adidas expected
Beyonce first teamed with Adidas back in 2018, after Ivy Park ended its partnership with Topshop. She previewed Park Trail, the most recent, and presumably final, collab, back in January. (Forbes)