Fireball is taking cinnamon whisky to new levels by introducing something called Fireball Dragnum, which is a fancy champagne-inspired whisky, sold in a sleek glass bottle.
To be clear. This is not champagne. It's not carbonated. It actually tastes exactly like the classic Fireball -- just fancier.
Now that Labor Day is over, Fireball seems to be getting us all ready for the next wave of holidays, starting with ... Halloween?
And if you don't want to wait until Halloween to give it a try, don't worry. It's already out there -- and priced at about $25 a bottle.