Drake has teased the release date for his upcoming album by placing a stack of ice blocks on a Toronto street with the date concealed inside.
The album, his ninth studio release, is highly anticipated and expected to reference rival Kendrick Lamar.
Fans have expressed mixed reactions to the stunt, with some criticizing the wasteful use of resources.
Drake's album promotion has included explosions in the Downsview Park area, causing alarm among residents and prompting an apology from the management team.
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