Manny Lubin is the co‑founder of Slate Milk, a beverage startup founded in 2019 with the goal of updating traditional chocolate milk for an adult audience. Lubin and his co‑founder launched the company after identifying a gap in the market for a product that combined higher protein content with lower sugar, while also addressing lactose intolerance and packaging waste.
Since its launch, Slate Milk has positioned itself as a challenger brand within the highly competitive dairy‑adjacent beverage space. The company’s chocolate milk products are lactose‑free, contain no added sugar, and are packaged in aluminum cans designed to be more recyclable than traditional cartons. The formulation and branding have helped Slate stand out among consumers seeking functional beverages that fit into fitness‑oriented and health‑conscious lifestyles.
Lubin has overseen the company’s expansion from early direct‑to‑consumer distribution into national retail, partnerships, and food‑service channels. During this period, Slate has grown rapidly, selling millions of units nationwide and securing investment from venture capital firms and strategic backers. The brand has also increased its profile through high‑visibility partnerships in sports and entertainment.
Before co‑founding Slate, Lubin developed an interest in consumer products and brand development, experience that has shaped the company’s emphasis on design, messaging, and customer loyalty. He continues to focus on scaling the business responsibly while navigating changing consumer preferences and pricing pressures in the food and beverage sector.
Hear Manny Lubin's story and commitment to health and wellness with WIOD's Erica Rodriguez.