It looks like the biggest patrons of Rihanna's Savage X Fenty brand are getting the first brick and mortar Savage x Fenty stores to come this year.
Rihanna's extremely successful lingerie brand has been shooting up in valuation since it first launched in 2018, and now barely three full years later, the 'Work' singer and business mogul is expanding her brand to major cities in the USA.
Las Vegas will be the first city to get a store, but Houston, Philly, Los Angeles and DC are on the list for stores to come later in 2022.
As we've seen a huge decline in the brand's direct competitor, Victoria's Secret and their in-person stores shutting down by the numbers, fans are raving for Savage X Fenty with the help of multiple influencers and artists promoting it as well. Not to mention the Savage x Fenty fashion show has become an anticipated event in pop culture, especially through the quarantine orders for the past two years.
The size and gender inclusive brand hit a $1 billion valuation last February.
Will you be visiting one of the new stores?