Luda stars in a new spot for the Jif brand, where after eating a little bit of peanut butter, his flow becomes even smoother. There’s also a cameo from Gunna.
In a press release, Luda said, "Those who know me know I am a die-hard peanut butter lover—I even have it on my rider!… The opportunity to bring together two things I love—Jif peanut butter and hip-hop music—was a creative challenge I just couldn't pass up. I've been anticipating getting back into the studio for a while now and I saw this as a cool way to merge the best of my roots, inspired by the amazing sounds from artists like Gunna, to see what new-to-the-world magic I could create."