Looking for love in the New Year? January is a busy month for dating. In fact, next Sunday -- January 8th -- is officially "Dating Sunday" 2023: the busiest day of the year on dating apps. The first Sunday in January is typically the busiest day of the year for dating (this year that fell on New Year’s Day, which is why next Sunday is the day). Basically, after the holidays people have more free time again … and then there’s the fact that Valentine’s Day is right around the corner.