TeeRoy's 2 Cents:
- This is good news if you want an aisle seat.
- When are they going to implement tipping ushers?
- How about charging less if Shia LaBeouf is in the movie?
- Some restaurants are doing a similar thing.
If you want a good seat at the movie theater, it's going to cost you.
This weekend, AMC Theatres will start charge movie tickets based on the seat location. According to Variety, "Front-row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price."
There will be three seat-pricing options — Standard Sightline, described as the “seats that are the most common in auditoriums and are available for the traditional cost of a ticket”... Value Sightline, referred to as “seats in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than standard sightline seats.” And Preferred Sightline, which are the “seats in the middle of the auditorium and are priced at a premium to standard sightline seats.”
The initiative begins Friday at select AMC locations in New York, Chicago and Kansas City and will expanded to domestic AMC locations by the end of the year.