The Hot Girl Coach appears as "Mother Fitness" as part of a new campaign that includes commercials, Megan-inspired workouts and limited edition merch.
TeeRoy's 2 Cents:
- I'd be at the gym every day if I knew Megan was gonna be there.
- Don't forget about the fine print -- a body like Meg's, vibranium knees and all, not guaranteed. Your mileage may vary.
Megan Thee Stallion is the new face of Planet Fitness.
The gym chain has tapped the Hot Girl Coach to portray “Mother Fitness” in a new initiative — a superhero who destroys bad vibes at the gym to create a more welcoming environment. It’s more than just a commercial, but a full integrated marketing campaign combining music and wellness. The partnership will include augmented reality filters, exclusive charity merchandise, custom workout plans, and routines “inspired” by Megan focused on confidence-building. The limited merch line includes sweatshirts that say “Big Fitness Energy for Everybody (-ody -ody),” as well as bucket hats, water bottles and sticker sheets with the slogan “Real Hot Girl Fit.” Proceeds will go towards Megan’s Pete & Thomas Foundation.
The campaign kicked off on Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024 when Meg performed on the Planet Fitness stage. There’s also a brand new commercial which you can check out below.