Let 'em eat cereal … Kellogg’s, the maker of a bunch of brands of cereal as well as other snacks, is under fire after their CEO suggested that people eat cereal for dinner to cut costs. This comes after the fact that the company has raised its prices over the last few years. There’s now a growing call on TikTok to boycott the company for three months (from April 1st to June 30th, which is the second quarter of their fiscal year) to send a message to them. The boycott also calls for the company to lower its prices.
“Inflation has continued to rise year over year over year, and they continue to do nothing about it,” said a TikTok user in one of the videos calling for a Kellog’s boycott. “First we were told that we drink too much Starbucks. Then it was, stop having so much avocado toast. Now Kellogg’s CEO wants to tell us, ‘Oh, you can’t afford dinner, that’s OK, just buy Frosted Flakes and you’ll be all right.’ Touché there, but I will not be eating Kellogg’s Frosted Flakes.”